premium on price交易所贴水
premium price plan股票增值计划
Premium price due to洁肤水3号
charging a premium price制定高价
premium on the price交易所贴水
Premium Price Position高档价格定位
premium price policies折扣
Premium price pltheir股票增值妄图
After literatures on brand concept,brand equity,attitude theory and reasoned action theory had been reviewed;brand attitude of consumer had been narrowed down the brand attribute to 5Ps,which were product feature,brand performance,perceived quality,perceived image and premium price.
本文在回顾了以往关于品牌、品牌价值、态度理论和理性行为理论的研究后,认为消费者对品牌的态度取决于其对品牌五个属性的评价,这五个属性可以概括为产品特征、品牌表现、感知质量、感知形象和品牌溢价。
参考来源 - 奢侈品品牌态度研究